NEWS AND EVENTS

Watermelons for Water Safety

CAST is proud to support Live Like Jake. This year, CAST families sold watermelon-flavored lemonade and lollipops, watermelon cookies, and watermelon beach balls. We are grateful to everyone who came out to support us in our efforts and proud to announce that we raised over $700 for the Live LIke Jake Foundation.

I never had the opportunity to meet Jake Morrison. I’ve met his beautiful sisters, and I’ve seen them float and play confidently with my girls in the water. I’ve met Jakes kind and courageous parents, and we’ve become fast friends. In this business, and with this passion, there’s a family bond that’s hard to describe. We click quickly, but not without sadness, as the very reason for our friendships are tragic. 

Jake had taken many “swim” lessons, but the Morrison family believes that if Jake were taught to float, he’d be here today. This is why they’ve founded the Live like Jake Foundation. LLJ provides hundreds upon hundreds of ISR swim and self-rescue scholarships each year. Beyond this, they allow us to honor their son’s memory by inspiring us to Life Like Jake lived. July is Watermelons for Water Safety Month. Kids all over the country are encouraged to hold their own watermelon stand in order to raise funds for ISR scholarships. 

Our jobs will always be serious and there will always be sadness intertwined in our journeys, but today we were happy. We are happy to know the Morrison’s. We are happy to honor Jake. We are happy to empower our kids to give. We are happy to have the incredible privilege of being a part of the solution to the most common and most preventable cause of death in children.

Joy of Mom

The Joy of Mom. Many of us are lucky enough to know about the joys and are humbled to be familiar challenges & frustrations of being a mom. There are highs and lows, and if there’s one thing all honest moms would agree on, it’s that motherhood is completely different than any of us ever imagined. There’s SO much to learn, and it can be truly overwhelming to figure out all of the things that “moms must know”. At no other stage of life have I allowed myself to be more connected to, lifted up by, and empowered by other women than I have in the here and now, as I try to navigate all of this “mom stuff.” 

An urgency to protect my kids from the biggest danger in their lives brought me to ISR swim & self-rescue lessons. A desire to share the access to not only the skills but to the education we received at ISR, has been fueled largely by my newfound commitment to the tribe of friends and strangers that call themselves mom. 

While I have a tribe of a few hundred moms, my new friend Vicki Reece has a tribe of millions. If you’re lucky enough to meet Vicki, you’ll instantly know why.  @joyofmom is a lifestyle brand and platform founded by Vicki with an organically grown FB community of over 2.3 million moms, coming together on all that’s most meaningful to us. The community gives moms a voice and platform to inspire, empower, navigate, and support one another along the most significant journey we’ll ever travel—motherhood. 

We are beyond grateful that Vicki has chosen to help us carry out our CAST mission of increasing awareness for and access to ISR lesson opportunity and the free water safety education that comes with it! Thank you to the entire JOM community for welcoming CAST into your conversations & into your hearts so that we can have open, non-judgmental conversations about what water safety needs to look like in order to change the horrifying statistics about drowning.